To mark JOCKEY’S 135th Birthday MASS MOVEMENT were brought on board to create JOCKEY’S very first fashion show in the UK for members of Europe’s fashion elite and media. GQ EDITOR, Dylan Jones, hosted the glittering occasion, which was held at the Hospital Club in Covent Garden.
The spectacular fashion show produced and directed by MASS MOVEMENT celebrated Jockey’s heritage and showcased their new collections for Autumn/Winter 2011. MASS MOVEMENT provided a truly great show with stylish choreography, innovative styling, inspirational music which was performed by a stunning group of models.
New collections were also revealed within the show, previewing the latest USA Originals range, featuring products encapsulating the ‘American Way of Life’, the Urban Luxury range and Countryside range, including pieces representing the outdoors of North America.
MASS MOVEMENT and its professional team were congratulated on a great show by Dylan Jones and Jockey Europe product director Jens Noll was on hand to discuss the inspiration behind the new collections for A/W 2011 and was joined by other representatives of the brand from Europe to the U.S. “
